Sonos had approximately 17.1 million global households and nearly 53.4 million registered products on September 27, 2025. The company’s fiscal 2024 revenue was $1.518 billion, while its installed-base data shows how household adoption, multi-product ownership and repeat purchases have developed over time.
Key Sonos Statistics
The most useful Sonos statistics span the installed base, product depth, financial results and geographic footprint:
- 17.1 million Sonos households globally were reported as of September 27, 2025.
- 53.4 million registered Sonos products globally were reported as of September 27, 2025.
- 3.13 registered products per Sonos household globally was the company-derived average on September 27, 2025.
- 61% of global Sonos households had registered more than one product as of September 27, 2025.
- Sonos households increased from 7.4 million in 2018 to 16.3 million in 2024 in the company’s global fiscal-year series.
- 1.0 million new global Sonos households were added approximately during fiscal 2024.
- 50.4 million registered Sonos products globally were recorded in fiscal 2024.
- 3.08 registered products per global Sonos household was the derived average in fiscal 2024.
- 10.0 million global multi-product Sonos households represented 61% of households in fiscal 2024.
- 44% of new product registrations came from existing global Sonos households in both fiscal 2023 and fiscal 2024.
- 38% of the 2017–2019 Sonos customer cohort had repurchased by 36 months in the company’s global cohort data.
- $1.518 billion of global revenue was reported for Sonos fiscal 2024.
- 77.0% of fiscal 2024 global revenue came from speakers, including headphones beginning with Ace in June 2024.
- 38.7% of fiscal 2024 revenue came from outside the United States.
- 45.4% was Sonos’s global GAAP gross margin in fiscal 2024.
- $1.443 billion of global revenue was reported for Sonos fiscal 2025.
- $61.1 million was Sonos’s global GAAP net loss in fiscal 2025.
Contents
- Global Sonos households, products and market footprint
- Sonos household and adoption trends
- Product registrations, repeat purchases and household depth
- Sonos revenue by year, category and region
- Sonos profitability, cash flow and operating performance
- Sonos channels, workforce and product portfolio
Global Sonos Households, Products and Market Footprint
Sonos’s installed-base measures describe households and registered products rather than unique people or necessarily active current ownership. The latest company-reported figures are global and measured on September 27, 2025.
| Measure | Result | Period and scope |
|---|---|---|
| Households | 17.1 million | September 27, 2025; global |
| Registered products | 53.4 million | September 27, 2025; global |
| Products per household | 3.13 | September 27, 2025; derived global average |
| Households with more than one product | 61% | September 27, 2025; global Sonos households |
The company reported that Sonos products were sold in more than 60 countries during fiscal 2024. International markets, defined by Sonos as markets outside the United States, generated 38.7% of fiscal 2024 revenue.
These are company-defined installed-base measures. Registered products are not necessarily active products, and households do not equal unique users or people. Sonos, Inc. Form 10-K for fiscal year ended September 27, 2025 reports the 2025 installed-base measures, while Sonos, Inc. Form 10-K for fiscal year ended September 28, 2024 reports the fiscal 2024 sales footprint and international revenue share.
Sonos Household and Adoption Trends
Sonos’s 2018–2024 global fiscal-year series shows household growth from 7.4 million to 16.3 million. The figures are unaudited internal company data, and fiscal years end on different September dates rather than matching calendar years.
| Fiscal year | Sonos households | New households |
|---|---|---|
| 2018 | 7.4 million | 1.7 million |
| 2019 | 9.1 million | 1.8 million |
| 2020 | 10.9 million | 1.7 million |
| 2021 | 12.6 million | 1.4 million |
| 2022 | 14.0 million | 1.3 million |
| 2023 | 15.3 million | — |
| 2024 | 16.3 million | approximately 1.0 million |
Sonos households reached 15.3 million in fiscal 2023, a company-reported 9% year-over-year increase. In fiscal 2024, the installed base reached 16.3 million households, including approximately 1.0 million new households during the year.
The earlier annual new-household figures were 1.7 million in fiscal 2018, 1.8 million in 2019, 1.7 million in 2020, 1.4 million in 2021 and 1.3 million in 2022. Final Sonos Investor Presentation — November 2024 provides the 2018–2024 series and identifies it as unaudited internal company data; Sonos Reports Fourth Quarter and Fiscal 2023 Results reports the fiscal 2023 operating metric.
Sonos Product Registrations, Repeat Purchases and Household Depth
Registered products grew from 21.0 million globally in fiscal 2018 to 50.4 million in fiscal 2024. The same unaudited internal series records 26.1 million in 2019, 31.6 million in 2020, 37.1 million in 2021, 41.8 million in 2022 and 46.6 million in 2023.
| Fiscal year | Registered products | Products per household |
|---|---|---|
| 2018 | 21.0 million | 2.82 |
| 2019 | 26.1 million | 2.87 |
| 2020 | 31.6 million | 2.90 |
| 2021 | 37.1 million | 2.95 |
| 2022 | 41.8 million | 2.98 |
| 2023 | 46.6 million | 3.05 |
| 2024 | 50.4 million | 3.08 |
In fiscal 2024, 6.4 million households were single-product households, or 39% of the global total, while 10.0 million were multi-product households, or 61%. Products per multi-product household increased from 3.94 in 2018 to 4.42 in 2024, excluding single-product households.
Existing households supplied 44% of new product registrations in fiscal 2023 and fiscal 2024. The latest company filing reports approximately 45% of new product registrations came from existing customers in fiscal 2025.
Repurchase rates differed by the company’s two reported customer cohorts: the 2017–2019 cohort reached 17% after six months, 25% after 12 months and 38% after 36 months, while the 2020–2024 cohort reached 15%, 22% and 34% at those intervals. The newer cohort’s longer-term follow-up may be incomplete, and the repurchase definition is company-specific.
These figures and the registration series come from Final Sonos Investor Presentation — November 2024 and the 2025 filing linked above.
Sonos Revenue Statistics by Year, Category and Region
Sonos reported global GAAP revenue of $1.752 billion in fiscal 2022, $1.655 billion in fiscal 2023 and $1.518 billion in fiscal 2024. Fiscal 2024 revenue decreased 8.3% from fiscal 2023.
| Fiscal 2024 measure | Result | Definition or geography |
|---|---|---|
| Total revenue | $1.518 billion | Global GAAP revenue |
| Speakers | $1.170 billion; 77.0% | Global; category includes headphones beginning with Ace in June 2024 |
| System products | $267.7 million; 17.6% | Global; company product-category definition |
| Partner products and other | $80.7 million; 5.3% | Includes accessories, services, licensing, advertising and subscriptions |
Regional revenue was attributed using ship-to address. The Americas generated $1.005 billion in fiscal 2024, down 4.1% year over year; EMEA generated $430.4 million, down 16.9%; and Asia-Pacific generated $82.9 million, down 6.7%.
Revenue by region includes applicable software-upgrade and cloud-service revenue. The category and regional figures are reported in Sonos, Inc. Form 10-K for fiscal year ended September 28, 2024.
Sonos Profitability, Cash Flow and Operating Performance
Sonos’s fiscal 2024 gross profit was $689.4 million, with a GAAP gross margin of 45.4%, compared with 43.3% in fiscal 2023. Fiscal 2023 GAAP net loss was $10.3 million, while adjusted EBITDA was $153.9 million, equal to a 9.3% adjusted EBITDA margin, and company-defined free cash flow was $50.1 million.
Fiscal 2025 results were unaudited. Revenue was $1.443 billion, GAAP gross margin was 43.7%, non-GAAP gross margin was 45.2%, GAAP net loss was $61.1 million and adjusted EBITDA was $132.3 million.
| Result | Fiscal 2024 | Fiscal 2025 |
|---|---|---|
| Revenue | $1.518 billion | $1.443 billion |
| GAAP gross margin | 45.4% | 43.7% |
| GAAP net loss | — | $61.1 million |
| Adjusted EBITDA | — | $132.3 million |
The fourth quarter of fiscal 2025, covering the three months ended September 27, 2025, produced $287.9 million in revenue, up 13% year over year. Adjusted EBITDA and non-GAAP gross margin are non-GAAP measures and should not be treated as substitutes for GAAP results. Sonos Reports Fourth Quarter and Fiscal 2023 Results, Sonos Reports Fourth Quarter and Fiscal 2025 Results and the 2024 Form 10-K provide the reported measures.
Sonos Channels, Workforce and Product Portfolio Statistics
Direct-to-consumer revenue represented 22.9% of global revenue in fiscal 2024, compared with 24% in fiscal 2023. Installer Solutions represented 21.6% in fiscal 2024, compared with 21% in fiscal 2023.
Sonos reduced its workforce by approximately 6% in August 2024 and approximately 12% in February 2025. These are company-reported restructuring reductions measured against the Sonos employee workforce, not changes in households or product registrations.
The company introduced Roam 2, an ultra-portable smart speaker, in fiscal 2024. This is a portfolio event and does not measure unit sales or adoption.
| Channel or event | Fiscal 2023 | Fiscal 2024 or later |
|---|---|---|
| Direct-to-consumer revenue share | 24% | 22.9% in fiscal 2024 |
| Installer Solutions revenue share | 21% | 21.6% in fiscal 2024 |
| Workforce reduction | — | approximately 6% in August 2024; approximately 12% in February 2025 |
| Product introduction | — | Roam 2 in fiscal 2024 |
The channel figures and Roam 2 introduction are reported in Sonos Reports Fourth Quarter and Fiscal 2023 Results and Sonos, Inc. Form 10-K for fiscal year ended September 28, 2024. The workforce reductions and portfolio information are reported in Sonos, Inc. Form 10-K for fiscal year ended September 27, 2025.
The 2018–2024 installed-base series and repurchase cohorts are unaudited internal Sonos data, and rounded percentages may not recalculate exactly from displayed values. Fiscal years end on different September dates, so the periods above should not be treated as calendar-year comparisons.